A recent report for ABI Research that surveyed US terrestrial television views revealed that as many as 20 percent of viewers may simply abandon their analog television sets when broadcasting is switched over to digital in February. Although many receive their content via cable or satellite services, a significant amount, about 15 percent, still use rooftop antennas to receiver television broadcasts in the US. According to ABI Principal Analyst Steve Wilson, "Our survey data suggest that the net result of consumers’ choices after analog switch-off will be a drop in overall terrestrial viewing.. Terrestrial viewers tend to be more likely to use alternative video entertainment forms such as DVD rentals and broadband video and the transition may push them further in that direction."

ABI Research (www.abiresearch.com)